What Is Google Floc And How Does It Affect Privacy
The Background on FLoC Federated Learning of Cohorts (FLoC) is a Google proposal to group web users together into “cohorts.” Each member of a cohort will have broadly similar interests, inferred from their browsing habits. This data will be exposed to marketers which will use it to personalise online ads. It’s important to understand the context in which FLoC is being introduced. Personalised advertising is currently driven by third-party cookies that let ad networks track you across websites....